The founder of Panasonic Group, Konosuke Matsushita, once said, "The activities of a company were communication in the past, communication now, and communication in the future." Communication is a necessary means of information exchange. For employees, good internal communication within the company helps to improve work efficiency and reduce communication costs; For enterprises, effective external business communication helps promote friendly exchanges between businesses and enhance business efficiency. To guide employees in learning internal and business communication skills in the workplace and improve work efficiency, the Human Resources Department organized the 12th video training session of 2020 on October 28th. The course titles are "The Core Four Principles of Business Expression Logic" and "The Three Practical Applications of Business Presentation Expression". The training was taught by speech and eloquence coach Xia Lin.

1、 The Four Core Principles of Business Expression Logic

This course takes common internal communication and expression problems in the workplace as a case study, introducing the core four principles of the pyramid principle item by item: conclusion first, top-down integration, classification and grouping, logical progression, and analyzing the specific application and usage methods of the core four principles. The core essence of the conclusion first principle is to make it clear from the beginning, with a focus on the TOPS principle, which means that the audience is the sky, the scope is complete, it is impactful, and the speech is orderly; The above principles emphasize that communication and speech expression should focus on logical structure, and propose two important structures: "total score" and "total score"; The core principle of classification and grouping is to avoid duplication and omission, emphasizing comprehensive and complete communication and expression; The principle of logical progression emphasizes that communication and expression must be analyzed in detail, with a focus on the order of progression.

2、 Three Practical Applications of Business Presentation Expression

This course takes business presentations, PPT production, and impromptu speeches commonly used in business communication as examples. Based on the pyramid principle, targeted guiding principles, practical steps, and specific training methods are proposed.

One is the business report, emphasizing the "one two three" principle, which means "focusing on one theme, highlighting the key points, considering both positive and negative perspectives, considering comprehensively and taking into account three aspects, being meticulous and thoughtful", and detailing the communication skills for seven different business report application scenarios.

The second is the production of business PPT, which has "bone, flesh, essence, and spirit", including logical structure, arguments and evidence, language and text, and expression presentation. It emphasizes that PPT production should make the conclusion of the report content the title, and focus on visual and concise production.

The third is impromptu speech, emphasizing that impromptu speech is the result of careful preparation and proposing the steps of impromptu speech in business presentations.

This training course has rich and complete content, clear structure, and practical themes, effectively improving the communication skills of the participants.