After more than three years of cultivation and development, the cultural and creative business of China Book Import and Export Xi'an Co., Ltd. has reached a business scale of 220 million yuan by the end of 2021. Its main business scope includes publishing paper, food paper, international trade, and cultural and creative products.

The cultural and creative business relies on the advantages of publishing and overseas branch information channels, and has established long-term cooperative relationships with Japanese paper mills Mitsubishi, Maruju, and North Vietnam in the high-end art paper direction. It has also established cooperation with Swedish manufacturers Holmen and Stora Enso in the import of publishing paper, and has established comprehensive product cooperation with domestic companies such as Golden Light (APP), Sun, and Jianghe.

The cultural and creative business fully integrates the cultural genes of Shaanxi (Xi'an), establishes a top-level design team for cultural and creative products, and provides enterprise level cultural and creative product design and supply to customers.

International trade business gives full play to the geographical advantages of Xi'an as the starting point of the "the Belt and Road", promotes trade exchanges with the help of the China Europe Express "Chang'an", and introduces raw materials from Central and Eastern Europe to be sold domestically.

Looking ahead to the future, the cultural and creative business adheres to the value concept of "respecting excellence, openness and integration" of Zhongtu Xi'an Company, continuously deepens business connections with partners, and achieves win-win development through cooperation.