In order to help enterprise marketing teams master product marketing strategies and techniques, enhance the practical ability of enterprise marketing personnel, and improve marketing quality and efficiency, on September 9th, the Human Resources Department organized the 9th video training of 2020. The course titles are "Leadership Law: How to Use Marketing to Ignite Brands" and "Ten Transaction Rules for Marketing Experts". The training was taught by best-selling product coach Jiang Hong and marketing problem solving expert Li Hongcheng.

Based on the guiding principle of the Five Forces Strategy for best-selling products, Teacher Jiang Hong proposed the six part plan to become the "industry first", which includes wanting to be, speaking out, doing, believing that you are the industry first, attracting industry resources, and becoming the industry first. She emphasized that the key to the six part plan is to do it, guiding enterprise managers on how to develop forward-looking and controllable marketing strategies, how to efficiently, quickly, and cost effectively build strong brands, and enhance marketing core competitiveness.

This course has strong professionalism, detailed case analysis, and practical application. Through the study of the course, the trainees will be helped to realize the importance of marketing planning with Internet thinking in the new situation.

Teacher Li Hongcheng emphasized the ten essential rules for successful marketers, pointing out that the core principle of marketing is to help customers discover and solve problems. He emphasized the eight key words of marketing negotiation: easy, fast, safe, and simple.

Teacher Li Hongcheng combines vivid and interesting cases to explain the practical rules of marketing personnel. The teaching is humorous, easy to understand, and profound.

The training course was tightly scheduled, with high enthusiasm from the participants, and the training achieved good results.