In order to guide the marketing team to achieve the upgrading and transformation of professional management, and to assist in the construction of a scientific and efficient marketing team system, on August 12th, the Human Resources Department organized the seventh video training of 2020, with the course title of "How to Achieve the Professional Transformation and Improvement of Marketing Teams". The training was taught by renowned marketing expert Cheng Shaoshan.

Teacher Cheng Shaoshan conducted an in-depth analysis of the structure of high-performance marketing teams and proposed that a high-performance marketing team should have four levels: strategic talents, tactical talents, execution talents, and ordinary marketing personnel. She emphasized that ordinary marketing personnel are the key to building the marketing team system. Based on case analysis, Teacher Cheng Shaoshan elaborated on the professional promotion methods and training paths for ordinary marketers, marketing managers, and marketing team leaders, and emphasized two suggestions for cultivating excellent marketers: firstly, opportunities to drive talent growth; The second is to include talent cultivation in the assessment indicators.

This training has practical and effective course content, scientific and complete course structure, humorous and witty teaching style, and precise teaching points.