Leading development with innovation is not only a major strategic step for enterprise development, but also an important strategy for enterprise managers and professionals to achieve growth. However, in innovative practice, facing fierce competition, personal career development often falls into fixed thinking patterns and enters a bottleneck period due to a lack of innovation. In order to guide enterprise managers and employees to break the thinking deadlock in innovative practice, help enterprises to break through, and empower individuals' competitiveness in the workplace, on July 15, 2020, the Human Resources Department organized the sixth video training course of 2020, titled "Innovation Practice: The Must Kill Technique of Intense Competition". The training was taught by the expert in practical innovation management, Mr. Luo Xinqing.

Teacher Luo Xinqing started from eight practical scenarios of culture, service, organization, system, category, product, marketing, and process, and combined with novel and unique case analysis, demonstrated innovative strategies and elements at multiple levels of corporate culture, organizational structure, product positioning, and marketing management. At the level of cultural innovation, it emphasizes that the essence of corporate cultural innovation is to mobilize the enthusiasm of employees; At the organizational structure level, it is proposed that disruptive innovation must break out of the system, and it is pointed out that in the basic governance structure of future enterprises, the Chief Innovation Officer will help the enterprise continue to innovate and grow; At the level of product positioning, it emphasizes that the core concept of product innovation is to be the "first" or "only" category; At the level of marketing management, it emphasizes that the essence of marketing innovation is event marketing, which means actively planning and guiding consumption.

Practical innovation and theoretical innovation are endless. In a learning society, during the important opportunity period of technology leading development, it is particularly important to broaden horizons, enhance cognition, grasp the latest technological concepts and cutting-edge trends, and cultivate lifelong learning habits.

In this training, Teacher Luo Xinqing provided case analysis and theoretical lectures from multiple perspectives and angles. The teaching style was humorous and witty, with clear thinking and rigorous structure. The participants gained a lot from the training.