In order to further build a soulful corporate brand, enhance the brand influence and marketing power of the enterprise, and help the development of the enterprise, on June 17, 2020, the Human Resources Department organized the third video training course of 2020, titled "Brand Building: Soul Sedimentation of Six Modules". The course was taught by renowned brand strategy expert Shao Mingyu.

Teacher Shao Mingyu, guided by questions, introduced the six elements of brand building, namely logo, slogan, brand value, brand image, service image, and brand price. Based on the case, it has been demonstrated how the six elements with brand soul can assist in the construction of enterprises. Based on theory, six viewpoints are proposed through the content of six chapters, namely: 1. Enterprises need souls, and brands need souls; 2、 Classic logos and advertising slogans should have communicative value; 3、 Brand value creation is beneficial for product sales; 4、 The dissemination of image is consistent with the soul of core values; 5、 Service is the core feeling that conveys the soul of a brand; 6、 Eleven supports and nine positioning strategies for brand pricing.

In this training, Professor Shao Mingyu's teaching content is clear and complete, with full and representative cases. The teaching angle is from macro to micro, from simple to deep, and from layers to layers. It emphasizes the importance of brand building and marketing in the Internet era, puts forward that brand soul is the spirit, culture, connotation and pursuit of brand, and emphasizes that brand construction and the creation of six modules must be based on the important idea of brand soul, which provides us with a new perspective of thinking.