On the afternoon of January 12, 2021, Ren Qian, Director of the Culture, Tourism and Sports Bureau of Weiyang District, Xi'an City, and his delegation visited China National Publications Import and Export Corporation Xi'an Co., Ltd. for research and exchange. Li Linhai, Secretary of the Party Committee and General Manager of the company, Guo Yang, Deputy General Manager, and Zhao Xin, Manager of the Exhibition Business Center, attended this symposium.

Li Linhai introduced the historical evolution and current development of various business sectors of Zhongtu Xi'an Company, and stated that as a cultural state-owned enterprise stationed in Shaanxi, Zhongtu Xi'an Company is rooted at the starting point of the Silk Road and shoulders the mission of "going global" of Chinese culture. It will use abundant resources and strong strength to serve the construction of local cultural industries and deeply integrate with the development plan of Weiyang District, Xi'an City.
Ren Qian highly recognizes the contributions made by Zhongtu Xi'an Company to the local cultural industry and urgently hopes to introduce Zhongtu resources into Weiyang District, accelerate the landing of public cultural service products and cultural and creative projects in Weiyang District, and assist in the development of cultural industries in the district.
Subsequently, Guo Yang provided a detailed introduction to the Silk Road International Children's Book Exhibition, Digital Culture Industry Park, 5G Smart Reading and other related projects to the guests, and showcased Zhongtu's smart reading product - "5G Reading Tree". Ren Qian has shown great interest in the above projects and has put forward expectations and suggestions for Zhongtu Xi'an Company to participate in the upgrading of cultural industry construction in Weiyang District.

Finally, both parties had in-depth exchanges on project cooperation concepts and models, and conducted in-depth discussions on how to transform Weiyang's profound cultural heritage and rich cultural resources into cultural industry advantages. Consensus was reached on government enterprise cooperation, accelerating project implementation, and promoting the digitalization process of the cultural industry.
This exchange and meeting strengthened the communication between Zhongtu Xi'an Company and local governments, demonstrating the company's central enterprise responsibility in improving regional cultural services and promoting the prosperity of regional cultural industries, and adding new impetus to the company's process of expanding government enterprise cooperation.